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22 February 2006 

marketing your organization

Good Morning,

here is a "quick link" to information from the Philantropy News Digest regarding marketing and branding of your nonprofit. I have long noted that marketing is good to do--and difficult, so often delayed. Different resources are available all around the internet & in libraries.
Ran across a well-designed website featuring tips and samples for the grantseeker. Non-profit Guides is a site that is clean and clear. The information presented also seems pretty straightforward and useful. For instance, consider the mission this description of the target audience for the guides:
Non-profit guides are specifically designed to assist well-established, experienced US-based private and public non-profit organizations and entities. Our guides will not assist individuals, commercial/for-profit businesses, international organizations, and are not designed for start-up organizations.
What baffles me still--not that baffling me is very hard or that I have spent exhaustive time analyzing the content--is that there only seems to one guide--writing proposals.
rmcox

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